How a Hair Care Brand Lost 15L+ in Influencer Marketing

A newly launched hair care brand lost 15L+ in influencer marketing 🫠

You might be thinking, well influencer marketing doesn't work. What can validate it more than this, LOL.

But hey, what if we tell you it wasn't about influencer marketing, It was something much smaller and insignificant that we do not even think about. Story time -

→ This brand used Infloso AI to run a UGC campaign around January and everything was amazing.

→ Simultaneously, the brand engaged with some creators who were directly reaching out through IG DMs, emails and other similar sources. Except for the content being useful, the whole campaign was a major failure.

And this came into picture when the team sat on internal discussions to analyse the creator's profile data using Infloso AI's discover tool.

10,50,000 INR was already paid out by then and the remaining 5L+ were in pipeline to be cleared out in the same week. And you know what went wrong?

Audience, data, quality of followers, you name it and all of it was incorrect. Being a brand, the vanity metrics (wonderful views, reach, comments) might look on-point in the first glance when you see a creator profile, but in the present era it's super important to take data driven decisions.

And we're super proud to enable this for the creator economy. Whether you're a brand or brand manager engaging in creator partnerships - Infloso AI is your buddy!

DM us today to see how it works and how we are enabling this for 5000+ businesses 🚀