The Transparency Gap: Why Half of Brands Don't Know What They Pay Creators
A recent report reveals that nearly half of marketers lack visibility into creator payments. Learn how Infloso is solving the transparency gap in the creator economy.
Half the brands running influencer campaigns don’t actually know what creators are being paid.
Yes, really.
A recent report found that only 51% of marketers have full visibility into creator payments. Which means the other half are running campaigns where:
• payments are bundled through agencies
• markups are unclear
• brands don’t always know what actually reaches the creator
No surprise that 55% of marketers are considering changing their compensation approach. And many are exploring bringing influencer marketing in-house.
This is exactly the gap Infloso has been built to solve.
A platform where brands and creators connect directly.
Brands can communicate with creators, negotiate rates, lock deals, track deliverables and payments — all in one place.
No middlemen. No hidden margins. No guesswork.
Just clear conversations, transparent collaborations and meaningful relations.
Because in a $40B+ creator economy, transparency shouldn’t be optional.
Wanna know what the hype is about?
DM or Email us at team@infloso.com today to know more 🚀
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