Tarama Jeans Reintroduction with Infloso AI

Some brands don't need to be built from scratch ❌

They need to be reintroduced to the present ✅

And Tarama Jeans, the brainchild of Prem Gupta is one of them!

Prem Gupta is a pioneer in the women's fashion space, who has built and sold classic brands we've grown up hearing about 😮💨

Tarama comes with a legacy of decades in women's denim fashion.

Strong products, deep category understanding, and years of trust behind it all built with heart and soul by Prem Gupta.

But the digital world had changed and the brand needed to change with it. What followed was a complete reset. 🔀

A full rebranding to align with today's social media, marketing, and creator-first landscape.

A sharper identity. Clearer positioning. 🤝🏻

And most importantly, a plan to show up where discovery actually happens today through creators. That's where Infloso AI came in. 🚀

Using Infloso AI, Tarama executed the influencer marketing end to end:

The outcome?

This wasn't about running 'another influencer campaign.' It was about using creators as a distribution layer for a newly reintroduced brand and having the systems to execute it properly.

Tarama didn't lose relevance because of bad products.

Tarama's strategies couldn't keep up with how people discover brands today.

This is exactly the gap Infloso helped solve ✅ (more on this coming soon, stay tuned!)

Thank you Prem Gupta for trusting us and sharing the opportunity to help build Tarama Jeans