UrbanMooch X Infloso AI

Great products mean nothing if the internet hasn't noticed them yet. 🙃

UrbanMooch - Mens Grooming has always had solid men's grooming products: the kind men actually stick to.

What was missing wasn't performance, but presence in today's creator-led, scroll-first world.

The approach wasn't to go loud. ❌

It was to go wide and real. ✅

Infloso AI helped UrbanMooch - Mens Grooming partner with nano and micro creators at scale.

Everyday voices who could show the products in action, the way they're actually used.

Morning routines, post-work grooming, quick fixes, and honest takes on what works and why.

As the brand started showing up more frequently and more authentically something interesting happened. Familiarity kicked in.

Around the same time, Skin Obsession, a women-focused skincare brand from the same house, was building its own presence.

Two brands. Two audiences. One consistent idea: let real creators do the explaining. 🫡

When nano and micro creators show up repeatedly, awareness doesn't feel like marketing it feels relatable.

And that's the kind of brand growth that lasts.

Glad to be enabling journeys like that of UrbanMooch - Mens Grooming & Skin Obsession on Infloso AI 🚀