NotYetbyUs X Infloso AI

NotYetbyUs launched a perfect product—a range of chic, stretchable blouses designed for women who value effortless fashion and comfort.

The problem? They needed to find the right voices to spread the word in an authentic, stylish way and reach the right target audience on a budget.

Enter Infloso AI, the ultimate matchmaker between brands and creators.

Our marketing co-pilot, Molly, started with a deep dive into NYBU's target audience—women who value wardrobe essentials that move with their lives (and bodies).

Molly didn’t just analyse generic data; it understood the soul of the brand and mapped out a strategy that spoke to women who love versatility without sacrificing style, understanding personal attributes and audience affinities.

Influencers showcased how the blouses fit every occasion—impromptu dance fashions, random outings, perfect choice for housewives, and everything in between. The campaign felt organic, driven by influencers who actually connected with their audiences on a personal level.

By analyzing what worked and refining it in real-time, Infloso AI turned a one-time campaign into a consistent stream of engagement and growth for NYBU.

Led by a visionary founder like Sandeep Chopra, NYBU went from a promising brand to the go-to fashion brand for women that fit every body and every moment.

This brand achieved an ROI of 44.5x—proof of the power of smart influencer marketing.

See what Infloso AI can do for your brand, reach out to us at team@infloso.com 😇