Insight Cosmetics X Infloso AI

Festive campaigns are tricky. 🤯 Everyone is loud. Everyone is posting. Everyone is going viral.

So when Insight Cosmetics Reliance Brands Limited Reliance Retail planned a festive campaign, the intent wasn't to add more noise it was to show up closer to home.

Here's what followed: 98 creators. Nano and micro. Regional voices. Real communities.

Instead of betting on a few big faces, the campaign leaned into local relevance.

Creators who speak the language (literally), understand festive beauty habits, and have audiences that actually listen to them.

Using Infloso AI, Insight Cosmetics mapped creators based on regional and language alignment, audience demographics that matched festive buyers.

The result was content that didn't sound like an ad. It felt like recommendations coming from people we already trust.

For Insight Cosmetics, this wasn't just about festive visibility. It was about deepening presence across regions, strengthening brand recall.

Campaigns like these remind us that scale doesn't always mean size. Sometimes, it means many small, meaningful touchpoints, repeated consistently.

Campaigns like this validate what we're building at Infloso AI. Grateful to partner with Insight Cosmetics 🚀