For agencies
Brief Generator
Turn a vague idea into a structured creative brief creators can actually execute on.
Inputs
Fill a few campaign details and instantly generate a structured brief your creators can execute without back-and-forth.
Features, social proof, offer, certifications, etc.
Generated brief
Copy and share directly with creators or your internal team.
Creative Brief - Campaign Name 1) Brand and campaign - Brand: Brand Name - Campaign: Campaign Name - Product/Service: Product / Service 2) Goal and audience - Primary objective: Build awareness - Target audience: Target audience details 3) Core message - Key message: Core message - Proof points: Top proof points 4) Execution - Platforms: Instagram - Deliverables: 2 Reels + 3 Stories - Tone of voice: Friendly - Primary CTA: Use code SAVE10 5) Guardrails - Mandatory hashtags/disclosures: #ad, #brandname - Do: Show product in first 3 seconds - Don't: No competitor mentions 6) Commercials and timing - Budget band: INR 50k - 1L - Timeline: Draft due in 5 days, publish next week 7) Success criteria - Define 2-3 KPIs before launch (for example: reach, saves, CTR, conversions). - Share reporting cadence and owner for approvals.
Want AI-generated brief variants for different creator tiers?
Infloso can auto-generate performance, UGC, and premium versions from one core campaign goal.