For brands

Campaign ROI Predictor

Predict Hard ROI (sales/leads), Media Value (EMV), and Content Asset Value—plus a 2026 vernacular boost for India.

Inputs

Flip the conversation from “How much do I spend?” to “What can I make?” for India in 2026—factoring in social commerce, EMV, and repurposed assets.

Fees + production + boosting. Use your all-in number.

This changes the click & conversion assumptions.

Nano tends to convert better (higher ROI) but delivers less reach per ₹ than Macro.

Nano

50%

Micro

35%

Macro

15%

Current total: 100%. We auto-normalize to 100% for calculations: 50% Nano • 35% Micro • 15% Macro.

Used to pick a 2026 Indian CPA benchmark band.

Regional languages (Hindi/Tamil/etc.) tend to lift engagement and lower acquisition costs.

Used only for the bottom hook text.

Results dashboard

A “success spectrum” plus three parallel return lenses: Hard ROI, Media Value (EMV), and Content Asset Value.

Conservative (2x ROI)

Est. Revenue

₹5,76,623

Est. Reach

4.4L

Cost Per Click

₹57

Expected (4x ROI)

Est. Revenue

₹10,00,000

Est. Reach

5.9L

Cost Per Click

₹42

Exceptional (7x+ ROI)

Est. Revenue

₹17,50,000

Est. Reach

7.9L

Cost Per Click

₹31

Hard ROI (Sales/Leads)

₹7,98,402 (3.2x)

Expected CPA: ₹313 • Est. orders (expected): 147.1

Media Value (EMV)

₹2,29,412 (0.9x)

EMV = (impressions ÷ 1000) × ad CPM × 1.5 quality multiplier.

Content Asset Value

₹72,000 (0.3x)

Est. assets: 6 reels from ~6 creators (repurposable as ad creatives).

Show assumptions

Influencer effective CPM (from tier mix): ₹425 / 1,000 impressions

Ad CPM (benchmark): ₹260 / 1,000

Quality multiplier: 1.5x

CTR proxy: 1.00%

Note: these are directional benchmarks for planning, not guarantees. For a tighter forecast, plug in your historical CTR/CPA.

Your niche (Beauty) is currently seeing a 5.2x ROI on our platform.

Want the exact creator mix that’s driving that ROI?