Influencer Rate Calculator
Input your handle, follower count, and engagement to get suggested Post/Reel/Story rates using 2026 benchmarks.
Inputs
Give a few signals beyond follower count so the estimate feels real in 2026.
Select where the deal is happening.
Optional. (We can later auto-fetch ER if you connect an API.)
Total audience size on that platform.
Percentage (e.g. 3.5).
Finance/SaaS tends to command higher CPMs.
Tier 1 cities typically pay a premium.
Brands often want to boost content as ads.
Add ~30% if you can’t work with competitors for a month.
Select what you’ll produce for the brand.
Tip: keep at least 1 deliverable selected.
Valuation
A suggested low/high range in INR for your selected deliverables.
Enter a follower count to see your estimate.
This is just an estimate.
Want to see exactly what brands in your niche are paying right now?