Influencer Rate Calculator
Input your handle, follower count, and engagement to get suggested Post/Reel/Story rates using 2026 benchmarks.
Inputs
Give a few signals beyond follower count so the estimate feels real in 2026.
Select where the deal is happening.
Total audience size on that platform.
Percentage (e.g. 3.5).
Finance/SaaS tends to command higher CPMs.
Tier 1 cities typically pay a premium.
Brands often want to boost content as ads.
Add ~30% if you can’t work with competitors for a month.
Select what you’ll produce for the brand.
Tip: keep at least 1 deliverable selected.
Valuation
A suggested low/high range in your local currency for selected deliverables.
Suggested range
$67 – $102
Tier: Micro
Short-form Video
$29–$102
Based on CPM $4 / 1,000 reach, reach 10–20%, plus multipliers.
Show assumptions
Reach baseline: 10%–20% of followers
Niche multiplier: 1.00x–1.15x
Engagement multiplier: 1.00x–1.10x
Audience tier: Tier 1 (+20%)
Usage rights: Whitelisting 30 days (+25%)
Exclusivity: None
This is just an estimate.
Want to see exactly what brands in your niche are paying right now?