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Case Study

Bad and BoujeeXInfloso AI

Everything you need to level up your brand, by Infloso AI

#InfluencerMarketing#InflosoAI#Infloso#Brands#UGC
Bad and Boujee X Infloso AI

The Challenge & Strategy

200+ creators as options for just 5 spots?? Nice joke 🙃

Here's how Bad and Boujee did it! ✅

Bad and Boujee is serving streetwear with a bold, funky twist with a motive that has always been distinct.

From working with artists of various domains to experimenting with unconventional elements and Asian faces, Bad and Boujee's focus on pushing boundaries and setting trends rather than following it is one of a kind. 🤝🏻

Bad and Boujee's past campaign has been chef's kiss. 😮💨

This time Bad and Boujee's aim was to promote the new denims collection, consisting of a truly unique style and design.

Bad and Boujee was looking for confident street-style creators who could showcase the premium collection through stunning, authentic content to their audience.

Using Infloso AI, Bad and Boujee found the right micro-creators in a very short span of time.

With 200+ creators applying for just 5 spots, it was shocking to see the craze of the brand in town.

Bad and Boujee got ample amount of flexibility of choices to pick its favourite creators 💸

In the end, Bad and Boujee onboarded the five that felt like the perfect fit. ✅

Each creator brought their own personality, aesthetic, and idea to the table.

Every piece of content felt different with different vibes, different concepts, and different trends yet it all came together beautifully and performed really well.

Seeing such strong results in just a few days made us genuinely happy. 🥳

Not to miss, kudos to Harneesh Sahni and her team for the coolest designs that makes even our team go bonkers, we absolutely love them!!

As usual, we are ecstatic to see the growth of Bad and Boujee. 💥

Stay tuned for updates from the next Bad and Boujee × Infloso AI campaign. 🚀

Keywords

#InfluencerMarketing#InflosoAI#Infloso#Brands#UGC#Creators#Report#success#Content

Detailed Metrics

Impressions
24,68,531
Accounts Reached
21,60,372
Total Likes
1,27,476
Comments
2,228
Shares
6,053
Saves
6,345
Clicks
4,460
Campaign ROI
116x
Performance
91%
Virality
84%
View Full Report

Campaign Report

Detailed report assets and content highlights from the campaign.

Campaign Asset 1
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