Chezvous SingaporeXInfloso AI

Great brands are built over decades. Great awareness is built every day. ✨

Since 1995, Chezvous has established itself as one of Singapore’s most respected and award-winning hair salon brands, earning a reputation for innovation, premium service, and exceptional hair expertise.

In a market where trust is everything, maintaining that reputation requires more than great service, it requires staying consistently visible to the next generation of customers.

That’s where Infloso AI levelled up the game for Chezvous.

Rather than treating influencer marketing as a series of standalone campaigns, Infloso AI helped Chezvous build a scalable creator advocacy engine.

Using Infloso AI platform, Chezvous’s team could continuously identify new creators, reactivate high-performing advocates, track creator history, and nurture long-term relationships instead of repeatedly starting from scratch.

This transformed influencer marketing from a campaign-by-campaign effort into a growing network of genuine brand ambassadors.

Every salon experience generated not just content, but a valuable creator relationship that could be leveraged for future launches, seasonal promotions, hair transformation stories, and brand initiatives.

By giving the team a centralized view of creator performance, past collaborations, audience fit, and content outcomes, Infloso AI enabled smarter creator decisions over time.

The result was less guesswork, stronger creator-brand alignment, and a compounding effect where every collaboration contributed to a larger ecosystem of trust and social proof.

For a legacy brand like Chez Vous, the objective wasn’t simply to generate more posts. It was to ensure that when someone in Singapore considered a premium hair transformation, Chez Vous remained one of the first names that came to mind.

That’s how Infloso helped Chezvous create a sustainable engine for long-term brand preference and growth and we couldn’t keep calm without sharing it publicly!!