How’s CateringXInfloso AI

Know that brand who’s always one-call away? Presenting How’s Catering

The best catering brands aren’t built on a single event. The best catering brands are built on being remembered when the next event comes around.

For How’s Catering, the challenge wasn’t just generating awareness, it was ensuring that whenever someone in Singapore thought of a corporate gathering, family celebration, festive occasion, or last-minute event, How’s Catering was already on their shortlist.

Through Infloso AI’s ecosystem, influencer marketing became an always-on growth engine rather than a one-off campaign for How’s.

Every new menu launch, festive offering, seasonal promotion, and signature catering experience could be seamlessly introduced to relevant creators at scale. This helped put the brand in front of fresh audiences consistently throughout the year.

Instead of spending weeks coordinating outreach, managing creator communications, tracking content, and handling fulfillment, How’s Catering was able to leverage Infloso AI’s platform to streamline the entire process.

New offerings reached creators faster, content went live sooner, and authentic recommendations began circulating across social platforms with minimal operational effort.

This consistency created a compounding effect. Every creator experience added another layer of social proof, every menu launch generated fresh conversations, and every piece of content reinforced the brand’s presence in consumers’ minds.

Over time, awareness evolved into familiarity, and familiarity helped position How’s Catering as a natural choice for celebrations, corporate functions, and special occasions across Singapore.

This campaign made a series of isolated activations into a scalable, repeatable system for building long-term brand recall and preference and we’re glad to make this possible for How’s :)) Thank you so much for your continuing trust and support.