PoppiXInfloso AI

Ads can buy attention. Conversations earn it. That’s exactly what made this campaign special.

Poppi has built one of the most recognizable better-for-you beverage brands in the US by making wellness feel fun, colorful, and culturally relevant.

But even the most exciting products need people talking about them.

Instead of relying on a handful of large creators, Poppi scaled advocacy across nearly 2,000 creators through Infloso AI.

The goal wasn’t simply to generate content, it was to create enough authentic experiences that the internet would start doing the marketing itself.

And it did.

Thousands of creators received products, shared genuine reactions, introduced Poppi to new audiences, and collectively generated more than 4,000 unique content pieces.

What followed wasn’t a one-way brand message but a wave of recommendations, comments, questions, product discussions, and social proof across platforms.

The most valuable outcome wasn’t the reach. It was the conversation.

Because every comment asking “Where can I get this?”, every creator recommendation, and every audience interaction moved Poppi one step closer to becoming a brand people discovered through friends, not advertisements.

Behind the scenes, Infloso AI made this scale possible.

From identifying relevant creators and managing automated outreach to automating product deliveries, tracking content, securing usage rights, and measuring performance, everything happened through a single platform.

No endless follow-ups. No scattered spreadsheets. No operational chaos.

Just thousands of authentic brand experiences happening simultaneously.

And after that, we noticed a flow of millions of impressions, tens of thousands of meaningful interactions, a 43x ROI, and a campaign that proved a simple truth: People trust people. The numbers just happen to agree.

This campaign was by far the most fun and favourite of our team, not gonna lie!

Email us to know today what the hype is about, team@infloso.com :)