DAZZLXInfloso AI

Something New, Something Worth Checking Out!

DAZZL is built around a very real problem women face.

People don't always have the time to plan beauty appointments, especially with fast-paced routines and last-minute plans. With services delivered at home in 10–15 minutes, the product is designed for people who are constantly on the go.

For this campaign, DAZZL's focus was in Bangalore as thats the first city DAZZL started operating. But more importantly, the focus was on connecting with the right kind of audience.

DAZZL was looking for creators whose lives actually reflect this need. Busy schedules, last-minute plans, and a preference for convenience.

The objective was clear. And Infloso took care of the rest.

DAZZL could easily engage and onboard creators exactly as per the set criteria without wasting time on outreach, negotiations, etc.

Each creator brought in a different use case. Different situations, different storytelling styles, but all rooted in something relatable.

What stood out was that some creators chose to post beyond the campaign deliverables as well, which added to the overall authenticity.

The content didn't feel like traditional advertising. It felt like something you'd come across and instantly relate to.

And that's exactly what worked.

The primary aim of DAZZL was to generate UGC content for audience's relatability and Infloso AI made it easy by making the process simpler and less complicated.

Grateful to Komal from DAZZL and the team for trusting Infloso AI with this. 🙂 It was amazing working together, to many more campaigns, cheers :))