Insight CosmeticsXInfloso AI

Festive campaigns are tricky. 🤯

Everyone is loud. Everyone is posting. Everyone is going viral.

So when Insight Cosmetics Reliance Brands Limited Reliance Retail planned a festive campaign, the intent wasn't to add more noise it was to show up closer to home.

Here's what followed:

98 creators.

Nano and micro.

Regional voices. Real communities.

Instead of betting on a few big faces, the campaign leaned into local relevance.

Creators who speak the language (literally), understand festive beauty habits, and have audiences that actually listen to them.

What made this work was how intentionally it was built.

Using Infloso AI, Insight Cosmetics mapped creators based on:

The result was content that didn't sound like an ad.

It felt like recommendations coming from people we already trust.

Think about that friend who knows the right shade, the local creator whose reels you never skip, the voice that feels familiar during festive season.

For Insight Cosmetics, this wasn't just about festive visibility.

It was about deepening presence across regions, strengthening brand recall, and meeting consumers where they already are, i.e. in their everyday scroll.

Campaigns like these remind us that scale doesn't always mean size.

Sometimes, it means many small, meaningful touchpoints, repeated consistently.

Campaigns like this validate what we're building at Infloso AI.

Grateful to partner with brands like Insight Cosmetics - Reliance Brands Limited - Reliance Retail that believe in doing it right 🚀