House of VardhaXInfloso AI

Sucker for Case Studies Like This :))

House of Vardha is all about authentic Indian ethnic wear. Think Banarasi and Kanjivaram sarees with handwoven patterns and delicate zari work that tell a story.

House of Vardha’s plan was simple. It was wedding season, and House of Vardha wanted to show off the new collection but with a twist. House of Vardha didn’t just want visibility, House of Vardha wanted premium, authentic content that truly reflects the outfit’s craft.

And here’s the thing influencer marketing has never been part of House of Vardha’s marketing plan. While exploring new marketing channel, House of Vardha entered Infloso AI’s ecosystem.

House of Vardha started with exploring Discover to find relevant creators. After this, House of Vardha launched a male and female campaign to attract creators who could genuinely reflect the House of Vardha’s elegance.

The best campaigns are ones where creators have the creative freedom to just be themselves and House of Vardha’s campaign was one of those kinds!! The creator’s content captured the grace and beauty of the outfits amazingly and it didn’t look like an ad at all.

The unique pieces of content generated through the campaign ended up reaching the right audience at just the right moment.

Campaigns like this supercharges Infloso AI team’s energy in ways even caffeine can’t haha. Grateful for the trust shown by Shivam Kejriwal from House of Vardha and helping us build not just for India but for the world!!