HSF McDonald's USAXInfloso AI

Opening doors for higher education shouldn’t get lost in a crowded social feed.

For our McDonald's x Hispanic Scholarship Fund campaign, the goal went beyond basic brand awareness. The team needed to reach high schoolers, parents, and teachers on TikTok and Instagram, breaking down the application process into content that felt approachable, motivating, and hard to scroll past.

Managing a multi-tier campaign targeting both Gen Z students and older generations could have easily gotten messy.

Infloso AI kept the whole engine running smoothly with multi-audience segmentation, predictive engagement insights, and automated payouts and rights management.

The platform matched the team with creators who resonated with high schoolers on TikTok and family-focused creators trusted by parents on Instagram. It also helped filter for genuinely active communities so scholarship deadlines were seen and acted on.

Promoting cause-driven initiatives requires trust, precision, and timing. Infloso AI gave HSF’s team the infrastructure needed to bridge the gap between McDonald's community impact and the families who needed to see it most.

Grateful to the team for always placing their trust in Infloso AI! See what the hype is about and connect with us at team@infloso.com :)