Karol GXInfloso AI

Selling out stadium tour stops across Latin America isn’t just about making noise. It’s about moving fans straight from discovery to ticket checkout.

When promoting Karol G’s tour across LATAM, the challenge was reaching Gen Z and Millennials across multiple countries with a strategy that generated hype and drove actual ticket conversions.

Rather than relying on a one-size-fits-all approach, the team set up a full-funnel media engine on TikTok, diversifying ad placements and buying strategies to catch fans at every stage from first impression to final purchase.

Infloso AI acted as the control center for the multi-market campaign. Karol’s marketing team managed localized ad specs, language variations, and country-specific ticketing links without the usual regional logjam.

The team mapped TikTok creator content directly to every layer of the funnel, pairing high-reach video placements at the top with targeted conversion calls-to-action at the bottom.

With real-time performance analytics, the team tracked which LATAM markets and media-buy protocols delivered the highest return and shifted ad spend dynamically as ticket sales changed.

Promoting a megastar like Karol G across an entire continent requires precision media strategy paired with technology that can keep up. Infloso AI gave the team the infrastructure needed to execute a revenue-driving campaign across borders.

Hit us up today at team@infloso.com to know how it’s done!