EsponjabonXInfloso AI

750 million views on TikTok isn’t just a good campaign. It’s an operational beast to manage!!

When we set out to make Esponjabon a viral staple under #TikTokMadeMeBuyIt, the strategy was clear: flood Gen Z and Millennial feeds with real product hacks, usage tips, and authentic reviews.

But coordinating that volume of creators without dropping the ball usually means drowning in spreadsheets, email and WhatsApp threads. That’s where Esponjabon’s team nailed it!

Instead of spending weeks manually hunting down creators or chasing content approvals, Esponjabon used Infloso AI to handle the heavy lifting.

Infloso AI found creators who fit the Gen Z and Millennial demographic, kept briefings, asset approvals, and communications in one place, and monitored real-time performance as the views snowballed toward 750M+.

Scaling a campaign to nearly a billion views used to mean absolute operational chaos. However with Infloso AI, it became a smooth, straightforward process.

Turns out going viral is a lot easier when you’re smart as Esponjabon’s team <3

Wondering how it can be replicated for your brand? Hit us up at team@infloso.com for details!