Keka HRXInfloso AI

LinkedIn is probably the only place where 500 likes can be more valuable than 5 million views.

And when your audience is HR leaders, People Ops teams, founders, and hiring managers, you're not chasing attention. You're earning credibility.

For this LinkedIn campaign, Keka didn't need hundreds of creators. Keka was looking for a handful of voices the HR community already listened to.

So instead of creating content that looked like an ad, the conversations revolved around real workplace challenges like payroll headaches, onboarding chaos, leave management, employee experience, and the everyday problems HR teams actually wake up to solve.

From identifying niche LinkedIn voices by the Keka team on Infloso AI and managing collaborations to tracking content performance and consolidating campaign insights, all of it was pretty seamlessly taken care of.

Within a few weeks, the campaign generated 26% higher queries than usual across the HR ecosystem, drove 4x more meaningful engagement than a typical B2B campaign, and also sparked hundreds of conversations among professionals who actually influence software decisions.

More importantly, Keka started showing up in comment sections, HR communities, and founder discussions not because it was advertised, but because it was being talked about.

This is how a successful LinkedIn campaign looks and sounds like and this is one of the case studies which is definitely worth teaching LinkedIn game to all brands & teams planning to step into LinkedIn.

Super happy and glad for the trust that has been shown by Keka's team towards us, our team and our product, thanks for the support!!

Want to know what the hype is about? Reach out to us today at team@infloso.com or DM us on any of the social media platforms.