Ray-Ban IndiaXInfloso AI

We Might Have Spilled Some Tea, Might As Well Check It Out?

When you’re launching a premium product like Ray-Ban Meta, views alone don’t tell the whole story.

The real question is - are the people watching actually the ones who can buy it?

For Ray-Ban India x Infloso AI campaign, Ray-Ban set out to introduce Meta smart glasses to India’s most style-conscious consumers by collaborating with the country’s top fashion creators, travel storytellers and internet-famous trendsetters.

But building the perfect creator lineup wasn’t based on intuition or follower count. It was backed by data.

With Infloso AI, every creator profile came with 200+ intelligence points starting from audience demographics and location insights to engagement quality, brand affinity, audience’s purchasing power and dozens of other signals that helped validate whether a creator’s community matched the brand’s ideal customer.

Because luxury marketing isn’t about reaching everyone. It’s about reaching the right everyone.

Once the strategy was locked, the rest happened effortlessly.

Ray-Ban’s team could discover creators, onboard, coordinate and generate campaign report automatically all came together on a single platform (yes, us-Infloso AI), allowing the team to execute at scale without getting buried under endless follow-ups or spreadsheets.

The result was a campaign that felt aspirational, authentic and highly relevant introducing Ray-Ban Meta to audiences who weren’t just excited about smart eyewear, but were genuinely in a position to own it.

And this is how the smartest glasses of the smartest brand met the smartest tech and utilised it the smartest way!

Did it clock you? If not, you’ve got to connect with our team to make it happen for your brand, duh! Drop us a “hi” on team@infloso.com with your brand details and connect with us!!