Sephora IndiaXInfloso AI

When Sephora met Infloso….

You know what’s harder than finding beauty creators? Finding the right beauty creators. 💄

That’s exactly what Sephora India wanted to get right.

With new launches dropping regularly, the goal wasn’t to collaborate with the biggest names. The goal was to work with creators whose audiences were actually likely to discover, visit and shop at Sephora.

Using Infloso AI, Sephora’s team identified beauty enthusiasts, makeup artists and lifestyle creators across India’s key metro cities, where Sephora has a strong retail presence.

But Sephora didn’t stop at creator discovery. Every recommendation was backed by data.

Audience location, engagement quality, category affinity and creator authenticity were all validated through Infloso AI’s intelligence layer, giving Sephora’s team confidence that every creator added to the campaign had a genuine role to play.

The crazy part? Managing multiple launches and creator collaborations never felt overwhelming.

Briefs, communication, approvals, deliverables and reporting all lived in one place, making execution fast, seamless and refreshingly stress-free.

The result was a campaign that didn’t just create buzz online but also reached the people most likely to walk into a Sephora store or hit ‘Add to Cart’.

Sometimes, the smartest marketing decision isn’t finding more creators. It’s finding the right ones and safe to say Sephora did crack it the right way :))

We’re just an email away to make it happen for you, yes you the one reading this. Get in touch at - team@infloso.com