L’Oreal IndonesiaXInfloso AI

We blinked, and 210 creators were already onboard. ✨

That’s how quickly things moved when L’Oréal Indonesia went live on Infloso AI.

When L’Oréal Indonesia launched this campaign, we knew there was excitement around the products. What we didn’t expect was just how quickly creators would jump in.

Within 48 hours, over 210 creators had joined the campaign. That kind of response changes everything.

Instead of content trickling in over weeks, conversations started popping up everywhere at once.

Beauty creators were sharing their experiences, audiences were asking questions, products were showing up across feeds, and the campaign quickly gained a momentum of its own.

What made this especially exciting was seeing how creator interest translated into audience action. More content led to more discovery. More discovery led to more clicks. And those clicks eventually turned into meaningful conversions for the brand.

For L’Oréal, this wasn’t just about activating hundreds of creators. It was about creating enough buzz, quickly enough, to make the campaign feel impossible to miss.

This report captures how the right campaign, launched at the right time and powered by the right creator community, turned into something much bigger than a typical product promotion.

And we are super happy to have enabled this for L’Oréal across the Indonesia region :))

We’re just an email away, ifykyk - team@infloso.com